Seven years of running the systems and the marketing for a property management company that more than doubled in size.
Case
studies
Ten projects across systems and marketing, from the core database every tool builds on to the emails people actually open. Each one covers the problem, the constraints, the decisions I made and what happened.
Jump to marketing
Where this work startedBaker Street PropertiesAnn Arbor, MI · 2019 – 2026
↗
Systems & operations
07One source of truth
↗Receipt Intake
↗Bringing AI to a small team
↗Every lease, one table
↗Audits that changed decisions
↗A knowledge base people use
↗One person, three roles' work
↗Marketing & brand
03
A brand you can see from the street
↗Email people actually open
↗Reviews earned the right way
↗How
I work
I spend time up front understanding the whole picture and scoping things out properly, so that what I build fits how the work actually happens. Then I take it all the way through to building it and keeping it running.
My experienceTake stock first
I start by taking inventory of the current process and the data behind it. It helps me paint a picture of where things actually are, and that's usually where the surprises are.
Find the gaps
From there I pin down what's broken, what's missing and what's harder than it needs to be, and check it with the people doing the work.
Build what's missing
Databases, automations and internal apps, sized to the team. I build in small steps, gather feedback as I go, and keep improving it once people are using it.
Make it stick
I document the handover so it's clear and easy to adopt, train the people using it, and make sure they understand the reason behind the system, not just the steps.